I'm Luke, a product and brand design leader. Over 20 years in design, 17 in financial services, building brands, customer journeys and design systems.
I'm Luke, a product and brand design leader. Over 20 years in design, 17 in financial services, building brands, customer journeys and design systems.
"He’s a thinker. That means he’s not just a doer. He thinks about the customer, the action, the language. And then comes up with a brilliant solution."
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Featured work
Featured work.
Work experience
Head of Design
Insurtech start-up (in stealth)
2026 - Present
Head of Design
2026 - Present
Insurtech start-up (in stealth)
Head of Creative
Staysure
2025 - 2026
Design Lead
2024 - 2025
Senior Product Designer
2023 - 2024
Head of Creative
2025 - 2026
Staysure
Design Lead
2024 - 2025
Senior Product Designer
2023 - 2024
Senior Product Designer
Hastings
2022 - 2023
Senior Product Designer
2022 - 2023
Hastings
Senior Designer
Admiral Group
2017 - 2022
Middleweight Designer
2009 - 2017
Senior Designer
2017 - 2022
Admiral Group
Middleweight Designer
2009 - 2017
Lead Designer
Triptych Marketing
2005 - 2008
Lead Designer
2005 - 2008
Triptych Marketing
What others have said
Luke is brilliant to work with. He's not only a really talented designer, he's a great collaborator and a proper grafter who thinks problems through in real depth and always comes back with a smart and considered response.
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Shaun McIlrath
Chief Creative Officer
Luke is brilliant to work with. He's not only a really talented designer, he's a great collaborator and a proper grafter who thinks problems through in real depth and always comes back with a smart and considered response.
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Shaun McIlrath
Chief Creative Officer
Luke is a designer and creative leader who can take on any challenge and deliver work of the highest standard. Any team would be lucky to have him.
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Kerry Willecombe
Head of Marketing at Petgevity
Luke is a designer and creative leader who can take on any challenge and deliver work of the highest standard. Any team would be lucky to have him.
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Kerry Willecombe
Head of Marketing at Petgevity
So Luke is one of those rare ones. Really rare in fact. Because not only is he outstanding at his job (which he is), he’s also smart. In a way that makes the life of anyone working with him much, much easier.
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Tom Powell
Copy and Content Manager
So Luke is one of those rare ones. Really rare in fact. Because not only is he outstanding at his job (which he is), he’s also smart. In a way that makes the life of anyone working with him much, much easier.
Read full testimonial
Tom Powell
Copy and Content Manager
© 2026 All rights reserved
© 2026 All rights reserved
© 2026 All rights reserved